How To Build An Effective Online Presence For Your Business
If you want your online business to thrive, you need to think seriously about building an effective online presence. Nowadays, this isn’t as simple as building a website and investing in a rudimentary SEO strategy. A strong online presence will make your business more visible, while also boosting brand awareness and enhancing your reputation.
Define Your Audience, Develop Relationships and Create Value
The first step in building a strong online business presence is to define your audience. For an active business looking to migrate online, this can involve analyzing an existing customer base. If you have the means, you should aim to conduct in-depth interviews with current and prospective clients. Market research and competitor analysis are also important. To stay relevant, identify industry-specific trends and lucrative niches.
Next, examine what the competition is doing and how you can capitalize on any gaps in the market. Are key competitors yet to support certain online payments? Your online business can be the one to buck the trend. You can also look to the online advertising strategies of your competitors for inspiration. All of this will create value, making you an attractive prospect to potential customers.
Make a Website and Implement Best SEO Practices
Many small business owners rely solely on the likes of Facebook and Instagram to promote their enterprises online. While these social channels can be an effective marketing tool, they’re no substitute for a bonafide business website.
The main benefit of creating a business website from scratch is that you maintain full ownership. Furthermore, you’re not at the mercy of changes to social media platforms that might limit your marketing avenues.
By now, you should also be thinking about an SEO strategy. More than a third of customers turn to Google to search for products. To ensure your brand is ranking highly, target keywords that have the most value for your business. When in doubt, use a tool like Google Ads Keyword Planner to carry out keyword research and get an idea of how competitive they are.
Be Active on Social Media and Experiment with Influencer Marketing
No business can be expected to thrive without an active social media presence. As of 2022, more than 4.7 billion maintain at least one social media account. Being active on multiple social media channels will generate trust in potential customers, giving your online brand an instant boost. It’s also a low-cost marketing avenue. Many small businesses can take charge of content creation and social media management in-house.
As your business grows, it may be worth reaching out to influencers to help showcase your brand to a wider audience. The impact of influencer marketing can’t be overlooked, especially if you’re targeting a millennial audience.
Better Your Online Advertising and Update Your Business Online Listings
If you want your online business to succeed, you must keep online listings up to date. For starters, an updated business listing will make the right first impression with potential clients. What’s more, an updated Google Business Profile will provide you with a welcome boost in local SEO rankings.
Comprehensive business listings should be at the heart of your online advertising efforts. As well as the name of your business and company address, make sure you’re including an up-to-date phone number. You should also include opening hours, imagery, and any methods accepted for online payments.
Business listings tend to require regular updates. Major changes to business names and physical addresses should be seen as a priority. However, you’ll also need to update your listings if you’ve expanded your enterprise or are operating seasonal hours. As a rule, aim to routinely audit your business listings once every three months.
Maintain, Monitor, and Analyse Your Results
To boost your online presence, you’ll need to be keeping track of and analyze your results regularly. How do you do this? Well for starters you need to decide what metrics are important to you.
If your sole focus is SEO, you should be targeting organic search performance and how well your site is doing in Google listings. If your online advertising efforts are anchored around building contacts and expanding email lists, you’ll need to monitor your subscriber numbers. Furthermore, you need to consider things like email open and click-through rates.
Both general SEO and email marketing strategies take time to bear fruit and benefit your online business, so be patient when waiting for verifiable results.
Building brand awareness for an online business isn’t something that happens overnight. You’ll need to have a clear idea of your market position, along with deep insights into your customer base. A current website that prioritizes user experience, along with an active social media presence is also crucial if you want to catapult your online business ahead of the competition.