Top 5 Tips On Creating A Successful Online eCommerce Business Site
An eCommerce business is one that operates over the internet. These businesses may not take up too much space on land like brick-and-mortar stores, but they require just as much effort when it comes to successfully running them.
If you’ve always dreamed about launching an online store, we’ve put together a comprehensive guide that will help you get off on the right foot and advance your career as an entrepreneur.
Choose the Right eCommerce Platform and Tools
It’s expensive building your own software and server. That is why, as a first-time eCommerce business owner, you should consider finding an eCommerce platform.
A good platform will allow you to personalize your eCommerce site. It will also help you sell your products both locally and abroad as well as provide customer engagement tools such as email marketing.
To add to the fun, the platform should allow your customers to easily make online payments and track their orders. Customer support is also extremely important and especially for businesses that are considered high-risk. Try to picture your e-cig merchant account suspended because a glitch happened between the networks and became interpreted as a hacking attempt.
Create a User-friendly Interface with Good Navigation, Filtering, and Search
When people go online to shop, they look for the flexibility and convenience that brick-and-mortar stores don’t offer. They don’t want to find cluttered elements all over their screen.
In this spirit, keep the interface simple, making sure that the site can be easily navigated on both desktop and mobile devices. The shopping cart should also be easily seen to facilitate easier payment processing and don’t forget to add a search box which will help your customers find products easily.
Other things such as type of color and typography also play a part in growing your eCommerce business. So, strategically choose a color palette that’ll direct the attention of your customers to the products you’re selling.
Make Sure to Follow the Best SEO Practices
You want customers to find your store high up on Google’s search results and other search engines. To achieve this, your eCommerce site needs to include commercial keywords for your products which should also be similar to your competitors.
For example, if you sell coats, your products should have the word ‘coat’ in the description. You can also take further steps and add long-tail keywords. So instead of it just being ‘brown coat’, it can be ‘brown coat for women’.
Adding blog posts to your website can be beneficial too. Talk about different topics here such as different types of online payments, shipping options, and even discounts. Also, make sure these articles are well-written and that they contain several important keywords related to the topic of discussion.
Maximize the Display of Social Proof
In an eCommerce business, social proof mainly takes the form of reviews. It combines psychology and marketing to reveal that people first search for information about new products or businesses from their family, friends, or media.
As a result, customers should be allowed to leave reviews of the products they’ve purchased. These reviews will act as testimonials and prove that your business is legit. You can also share positive reviews on your social media accounts and reach new audiences.
Or organize a case study and write down the findings in your site’s blog section. For instance, you can talk about how your store’s payment processing system is reducing time spent shopping online by a certain degree. When shoppers see this, they’ll trust your business more and become loyal customers.
Focus on Creating Outstanding Customer Support
Your customers won’t be physically presenting themselves at your store so all the problems they’ll encounter have to be solved online. Hold interviews and hire a team of qualified agents as soon as you launch the site.
This customer support team should be friendly and patient. They should also know all the details surrounding eCommerce sites, merchant accounts, and online payments. After building the support team, start thinking about how your customers will be able to send in their questions.
For good customer service, add telephone and email support. Make sure customers don’t have to wait on hold for more than ten minutes when they call. And try to respond to their emails within 24 hours.
A good eCommerce business can only be built from a strong relationship between you and your customers. Your customers need to know that you’re reliable and you, on the other hand, must respect them and ensure you’re providing top-tier services.
Find a reputable eCommerce platform, build an attractive website, set up your products, and don’t forget to create a fast and secure shipping solution.